There is the research about why consumers buy fakes, and what may prevent them from doing so.

New consumer research will reveal the factors that motivate consumers to buy fakes. The results will be announced later today, but WTR learned about the findings in advance, which provides many important gains for those seeking to combat counterfeit products.

Scamadviser.com will be released later today, surveyed 1,126 consumers from 128 countries/regions. The website is part of the E-Commerce Foundation and more than 2.5 million consumers use it to determine the website every month Whether it is legal or fraudulent. In the main survey results, slightly more than half (51%) of consumers said they could identify fakes-11% said they could not, and the remaining 38% said they were unsure. In-depth research, when considering the industry, the situation will be more subtle-consumers are confident in their ability to identify clothing, accessories and consumer electronics, but not so sure about toys and medicines.

This may explain what types of replica goods (intentionally or unintentionally) were purchased by the survey results. Among the most focused products, clothing, electronics and accessories are the top three most commonly purchased. Drugs and toys are the least purchased, but this finding may be because buyers cannot actually determine whether they actually purchased fakes, as shown in the previous question.

This leads to the core question of why consumers buy fakes. In this data set, 16% of people said they bought counterfeit products when they knew it was a fake-this means that most (84%) did not actively seek to buy counterfeit products. For 38% of people, once they buy the product, it is obvious that it is fake, while 28% said that they have purchased counterfeit products in the past, but are not sure whether they are fake. Therefore, for most people, the intention is not necessarily to buy fake goods.

As for the motivation to buy fake products, perhaps unsurprisingly, price is the key driving factor (40%). Among them, 23% believe that the original product is overpriced, and 14% say that although they want to buy genuine products, they cannot afford it. The real product. Only 11% of people bought fakes because they thought they were the same as genuine in terms of quality (in contrast, in the ensuing question, 60% said they were “very dissatisfied” with the quality of the fakes they bought Or "unsatisfied")), 4% of people pointed out that they could not find the original product (indicating that the scarcity of legal sales channels may lead to the demand for fake products).